SofoDynamix has practical experience in creative configuration that viably passes on your picture and objectives. Every character we make transforms words and ideas into plans that encapsulate an organization, the clarity of a brand, the reason for an association, or the interests of a person.
Our marking framework includes a five stage procedure to build up the best arrangements conceivable. Through exploration, conceptualizing and ideation (utilizing picture sheets and focused examination) we have the capacity to clear up the quintessence of the brand. We then make ideas which depict this brand in an unmistakable and brief way, considering both rationale and feel. At long last, we execute the plans that have been made and complete printers and/or facilitating suppliers to guarantee an expert completion.
Our 5 Step Branding Process
We begin with an initial meeting to understand the purpose and expectations of the project. Afterwards, we immerse ourselves in the materials, performing research to develop a strong base of knowledge which will help us clearly bring forth the character of the brand.
We hold brainstorming sessions with both the client and the SofoDynamix team working on each project. During these sessions we explore and solve possibilities for the brand, creating image boards and target market analysis to help visualize the opportunity. This experience is applicable to everything from business identity to websites to product design, and can mean the difference between success and failure. Chance favors the prepared mind and through controlled brainstorming we set the groundwork for a successful solution.
During this stage we develop the logic behind the brand and visualize how it may be presented to the target audience. This is a time to branch out and explore how the brand may be implemented without restrictions which may be placed on the project later. Our creative approach allows us to break free from conventional models, often providing us with unique solutions to present a brand in a totally new and effective manner.
This is when the abstract concepts and ideas come to life as we determine the look and feel. Visual mock-ups will be created and presented, allowing the client to choose between potential directions. The branded materials will be refined during this time and imagery will be collected and created for final use.
One direction will be selected or modified as the design language is nailed down to cover every detail. SofoDynamix will work directly with necessary vendors, preparing all materials to ensure a successful end result.